Content management is the organizing, categorizing and structuring of information resources (text, images, documents etc.) so that they can be stored, published and edited with ease and flexibility. A content management system (CMS) is used to collect, manage and publish content. The contents are collected either as components or whole documents, while maintaining dynamic links between components.
A content management system (CMS) is critical to the success of almost every website and intranet and yet many organizations are not familiar with this technology.
It covers the complete lifecycle of the pages on your site from providing simple tools to create the content, publishing it and finally to archiving.
It also provides the ability to manage the structure of the site, appearance of the published pages and navigation provided to the users.
There are a wide range of business benefits that can be obtained by implementing a CMS including:
- Streamlined authorization process
- Faster turnaround time for new pages and changes
- Greater consistency
- Improved site navigation
- Increased site flexibility
- Support for decentralized authorization
- Increased security
- Reduced duplication of information
- Greater capacity for growth
- Reduced site maintenance costs
Increase flexibility of site
Corporate websites must quickly adapt to match new products, services or corporate strategies. The CMS should support easy and trouble-free restructures and interface redesigns. This includes updating all pages to reflect a new corporate brand or image and improve information accuracy.
The overall quality of the information is to be improved, on both the website and intranet. All pages should be:
- Accurate
- Up-to-date
- Comprehensive
Improve customer experience
The CMS should enhance the ability to provide a full-featured, rich environment for website visitors. This will include enhancement to the quality of the site and the ease of use.
Improve staff efficiency
Staff efficiency can be improved by supporting key business processes with sufficient information. The CMS must aim to provide staff with the information they need, when they need it.
Please read this case study to understand how we helped our client, Jentro Technologies, in creating a CMS which allows non-technical users to manage and publish website content on their website "www.activepilot.co.uk".