Company Profile www.ncaffordablehealthplans.com is owned and operated by AAI Benefits Group, an independent North Carolina insurance agency. AAI Benefits Group is ranked by the Triangle Business Journal as the 9th largest Property and Casualty Company in the Triangle in 2003, and the 7th largest in 2004. It has over 40 licensed Property and Casualty Agents in the Triangle. It is a full service agency, specializing in Personal lines of Insurance, Commercial Insurance, Financial Services and Employee Benefits. Project Objective The project objective was to design and develop a website for AAI Benefits Group. The client wanted the website to have a strong sales driven approach, consumer focus and that it should be adapted to the North Carolina Health Insurance market. It must be very compelling, attractive and unique amongst all other available competitive offerings. The client was looking for corporate branding to leverage corporate brand equity to create its health plans recognition; starting right from logo designing and corporate identity to form designing etc. The direct goals of the website included: Solution Provided Standing out amid a massive chorus of competitors is a challenge for any company in today’s business climate. To create this sort of “brand awareness” in the market, it takes skillful “Brand Strategy” know-how. GrayCell Technologies Exports helped the client understand, define, express and leverage their corporate brands for business results. We added to their understanding and appreciation for brand design by demonstrating how our brand design connects with customers, how the brand projects the right image, and how it conveys the right information about product benefits That means from beginning to end, the client gets an image of their company. We provided the client with a website solution that brings those one-time visitors back again and again. That solution for customer loyalty, just like in the offline world, is a strong brand. Result The number of offers and sales pitches our client receives on a daily basis is simply staggering. Our corporate branding for “ncaffordablehealthplans” resulted in significant economies of scope since one advertising campaign is used for several health plans. GrayCell Technologies Exports helped AAI Benefits Group achieve stronger & more aggressive sales approach of their health plans. The website has created customer interface for all health plans related information.