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EasyViz
Company Profile Easyviz is a group that focuses on providing high quality products through low cost manufacturing sites. Through the creation of a unique Internet platform, Easyviz is the first pan-European “virtual optician” which offers a large online catalog of optical products. Its focus is to provide an extensive catalog of frames and a standardized way of selecting them, trying them, and purchase prescription/graduated spectacles, special frames, sun glasses, fashion frames and eye glasses for children. Project Objective The objectives of the project included:
  • The creation of a unique Internet platform
  • To provide an extensive catalog of frames and a standardized way of selecting them, trying them, and purchase prescription/graduated spectacles
  • Creation of a unique Try It On module where the user can try the chosen frames and, once bought, transmit such information to their specialists
  • Provide a single platform for all countries thus providing the same service for each population while keeping in mind each country’s specificity
  • A rich, fast and safe shopping experience for end users
Solution Provided GrayCell Technologies developed a customized solution based on the LAMP stack leveraging best-in-class open source solutions in order to bring the website to market on a common platform.
We delivered to the client a cutting edge scalable Internet platform, www.easyviz.com which is the first pan-European “virtual optician”. This platform will redefine the worldwide optical sector in years to come enabling humans, technology and computers- to the service the customer to their comfort and their economy.
The unique Mirror used in "Try It On" module is developed using the magic of Flash technology allowing the customers to try glasses on without leaving the comfort of their seat. The website greatly improves the end user experience. It does a tremendous job of demonstrating the many different lens options available using computer imaging technology. The system enables the final customer to get the right information about his optical purchase and a quality product made by fully qualified opticians Result GrayCell Technologies Exports helped Easyviz in scaling up and spreading their customer base by providing them with a unique virtual optician system which offers new kinds of services to end customers and independent opticians, thus enabling them to live up to their philosophy of “Offering the best quality at the best price available”. Awards The Easyviz site has recently been felicitated with the Award of the Best Idea 2008 given by Actualidad Economica. Press and media releases

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