SEO Case Study Client Jbalington.com (www.jbalington.com) Business J Balington Financial is in the business of judgment recovery. They buy U.S. judgments and get them recovered with the help of the courts and the law enforcement authorities. They provide a free consultation service and are one of the largest agents in Florida. Search Engine Google Challenges The search engine rankings were nonexistent for the targeted keywords and there were no conversions through the website. They wanted to improve their national presence through organic SEO. Goals Increase the rankings and traffic and increase in ROI in terms of conversions. Starting Date 03-14-09 Our Action We identified the target markets with the client and the keywords to be targeted. Based on our analysis, we devised a comprehensive online marketing campaign consisting of both on-page and off-page solutions. Summary We have improved rankings considerably and manage to bring the website into the top page on Google and on the first rank for some keywords. Client Testimonials “As always, a great job” Rankings The SERP report follows NOTE:  *   These are the new ranking keywords.
We believe in transparency between our work and our customers to keep them satisfied. We will provide you with authentic reviews and ratings based on the evaluation of your search engine ranking.
The search engine environment changes and evolves. GrayCell guarantees that our technical team will keep an eye on latest SEO trends to keep themselves at pace with others and will keep you updated according to SEO industry developments.
We guarantee to strive every day for immediate responsiveness, strategic accuracy,bottom-line reliability, and personal courtesy.
A dedicated team would be assigned for the project immediately, which will include a Project Manager who will coordinate with you during the entire project execution and will be available at a time convenient to you. He will be connected to you and will provide you regular project status reports.
Please visit our website for more information: www.graycelltech.com
Disclaimer The rankings may vary and are valid on the dates mentioned.
PPC Case Study Client Jbalington.Com Business Judgment recovery. Give free consultation. Search Engine
Google Challenges Over the past year, there was less targeted traffic and conversion tracking was not proper. Goals Increase the traffic at a set limit of a budget and increase ROI in terms of conversions. Start Date 06-16-05 Previous Statistics Documented 'October’07-November’07 numbers' - see below. Our Action Through strategic planning and execution of

• Accurately implemented conversion / campaign tracking
• Intelligent campaign restructuring and organization
• Identifying non-performing Ad Groups and keywords
• Stringent A/B split testing of Ad Positions through planned bid strategy

December’08 - January’09 Month Stats

Documented 'December 2008 - January 2009 numbers' - see below. Summary Clearly the goals have been met with conversion rate improvement and with a low of cost of conversion. Client Testimonials "Very Satisfied"