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Move For Free
PPC Case Study Client Moveforfree.com (www.Moveforfree.com) Business Online Rental Housing business. Moveforfree.com is paid a generous real estate commission each time we refer a customer to a property in Austin, Dallas, Houston, Atlanta or any other city!!! It is real simple first let Moveforfree.com find your next apartment then Move For Free!! Search Engine Google Challenges Over the past year, there was less targeted traffic and conversion tracking was not proper. Goals Increase the traffic, increase in ROI in terms of conversions at an average CPC below $1.00. Start Date 06-17-02 Previous Statistics
  • Duration
  • Clicks
  • CTR
  • Cost
  • Conv. Rate
  • Cost/Conv.
  • Conversions
  • 11-01-06 - 11-30-06
  • 428
  • 0.32%
  • 625.58
  • 0
  • 0
  • 0
Our Action
Through strategic planning and execution of
  • Accurately implemented conversion tracking
  • Intelligent campaign restructuring and organization
  • Identifying non-performing Ad Groups and keywords.
  • Proper use of the keywords match type
  • Intelligent use of geo-targeting
  • Stringent A/B split testing of Ad Positions through planned bid strategy
  • Duration
  • Clicks
  • CTR
  • Cost
  • Conv. Rate
  • Cost/Conv.
  • Conversions
  • 12-07-08 - 01-07-09
  • 817
  • 2.10%
  • $754.76
  • 0
  • 0
  • 0
After Implementing Conversion tracking
  • Duration
  • Clicks
  • CTR
  • Cost
  • Conv. Rate
  • Cost/Conv.
  • Conversions
  • 12-29-09 - 01-29-09
  • 1057
  • 1.69%
  • $713.31
  • 8.12%
  • $7.87
  • 16
Summary Clearly the goals have been met with conversion rate improvement and with a low of cost of conversion at an avg. CPC of less than $1.00 Client Testimonials “Good work. Keep it up”