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The Wise Miser
Company Profile The Wise Miser (TWM) is a venture from an established and successful UK Online Travel Agency (OTA) that is now looking to capture a significant share of the fast growing Indian online travel market. TheWiseMiser.com is an ambitious young start-up launched in February 2007. It aims to offer consumers an authoritative source of information and offers, so they can best plan and book their holidays.
The founders of the company have a combined industry experience of over 30 years in the travel Industry with a solid history of successful trading both on and offline. They have a highly trained and dedicated sales team of travel professionals who have in-depth knowledge of India and worldwide destinations. Project Objective The objective of the project was to develop an online travel portal that allows users to avail of an online search and booking facility; allowing the user to compare fares from several different sources to arrive at the best deal. The client wanted to offer its users an extremely convenient, fast and safe way of travelling by confirming the flight / hotel booking without the need for keeping a hard copy record. The sales process is to be supported by the company's back office automated system which allows paperless control of the fulfilment and accounting process. The website should also provide the feature to modify the search on the basis of date, country etc.
The primary goal of the project was to fulfil all the requirements of travel agencies in flight and hotel booking. There should be three provisions in the website: first one should be search and book flight; second one should be search and book hotel; third one should be search and book flight and hotel simultaneously for a trip or search and book hotel for a part of the trip. Solution Provided GrayCell Technologies Exports developed an online booking engine for the “www.thewisemiser.com”. This is the first website to service inbound and outbound travelers with a dynamic packaging solution: that is the ability for the travelers to be able to tailor make their holiday according to their own preferences, dates, airlines, hotels all in real time. This user friendly website is a fast online destination guide and booking resource for flights and hotels worldwide. It makes it quick and easy for users to search and compare the airfares / hotels and find the right flight / hotel. Provision to modify the search is available. Once the travelers have found the right flight / hotel, they can book the ticket online. The solution provided uses SSL technology which maintain the integrity of users' private information. In short, thewisemiser.com is a user-friendly, online destination guide and booking resource for flights and hotels.
The project was developed using the .NET technology framework specifically ASP.Net with C# and SQL Server. The direct goals of the website included:
  • A rich, fast and safe interface for end users
  • User friendly – users can easily search and book flights / hotels
  • The search can easily be modified
  • Reduced search and transaction completion time
  • Allows travelers to search and compare all airlines on one screen without numerous web page refreshes
Result The Indian Travel Market is widely regarded as being the most exciting travel market in the world. Delivering a fast and user friendly website improved online experience of users and helped the company achieve business success in the travel market. It benefits both the company and the customer through utilizing industry discounts for packaged components. A lot more travelers are using the website because it makes the transaction very fast and safe. travelers find it very convenient as it eliminates the need for paper.