Website Promotion
  • If your website is absent from search engine index, you don't exist for potential online shoppers.
  • Whether you sell products/services online or not, your presence in search engines will determine your popularity among current and prospective customers.
  • Every website is unique and may have unique business objectives. Our Website Promotion services are designed such that they can be customized to achieve your online goals.
Our Website Promotion services include: Search Engine Optimization (SEO) Search Engine Optimization (SEO) helps to improve organic search engine rankings of a website. We employ strategies and techniques that are approved by search engines to help websites improve their online presence. In our SEO program, we cover the following broad steps:
  • Initial website evaluation: We measure the site's potential and study your online goals.
  • Keyword and competitor study: We study the search pattern of search engine visitors and make an exhaustive list of such keywords which are popular and then carry out a comparative study to ascertain the competition involved in ranking.
  • Optimize data: Based on the selected keywords we create optimized data for the website which can be translated onto the website. This includes meta data optimization, content optimization, code optimization etc.
  • Monitor rankings: We keep a track of the website's performance on major search engines and present you with ranking reports vis-à-vis the pre-optimization rankings.
Pay per Click (PPC) Our Pay Per Click (PPC) Campaign Management service helps you advertise on search engines and get instant traffic! Intelligently managed campaigns help a website to be promoted on various keywords selected by you when a particular search is performed on a particular search engine in minimal bid amount. PPC has its own unique advantages and can be highly beneficial when managed effectively. Our PPC management services significantly improve your return-on-investment by reducing costs, increasing traffic, and saving your precious hours of management time. Broadly, our PPC campaign management service involves:
  • Keyword and bid rate study: We will find the most focused and best keyword combination for your website
  • Ad copy creation: We employ professional copywriters to create effective ads which are then tested to figure out the best ad copy combination for your site.
  • Landing Page Evaluation: We evaluate the landing pages of your site and recommend changes to improve conversion rate.
  • Account Creation: We would be creating your PPC account in the 3 major search engines namely Google (Google Adwords Program), Yahoo! (Yahoo Search Marketing) and Find What. These search engines cover almost 85% of the paid search market along with their competitors.
  • Bid Management: We would help you set a maximum bid threshold here and also maintain your ad rank by constantly monitoring your bids and changing bid rates as the competition changes.
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