Leveraging the Benefits of Mobile App for Your Business
Globally, apps have continued to grow in importance as more businesses continue to leverage on it to promote their products and services online as well as to effect better customer relationship. This post is all about elaborating on the benefits your business can derive through mobile app. There is no limitation on the type of business or organization that can make use of app as virtually most sectors such as retail, eCommerce, hospitality, Nonprofit organization, manufacturing, education, health etc can easily integrate mobile app into their mainstream business.
The application of mobile app used to be an exclusive preserve of big corporations but changes and improvements over the years has changed the dynamics as almost every business can actually leverage on it for better economies of scale. More detailed emphasis can be found in ‘OnBiz‘
With mobile app, you can derive some benefits that will help you to achieve set goals and objectives, and equally contribute towards making your business impressionable as a modern and flexible enterprise.
1. Helps To Gain Customer’s Trust
Creating a brand and enticing customers to patronize your products or services can be a first step towards business success but ensuring that such customers continues to trust your brand and remain loyal is another critical step. Having a mobile app for your business can help foster a rapport with your customer base through a platform such as an app that would offer an uninterruptible connection with your customers. You can take it a notch higher by including add-ons such as real-time reminders, promotions and notification about upcoming products to keep them on track. Furthermore, mobile apps can help to create more awareness about your products or services which will ultimately boost your brand and make it to be easily recognizable.
All these will result in your customer base having more trust in your brand.
2. Easier to Navigate Compared to Website
Another great value app offers is in terms of convenience. Instead of your customers enduring the burden of always trying to remember your website details and equally having to type same into the search bar, they will now simply click on your app and it will instantly navigate them to your page.
Interestingly, while the inconvenience of trying to access your page through website can discourage some customers, an app on the other hand can entice your customers to always visit your page to check if there are new offerings or any other information.
3. Boost the Visibility of the Business
You can effectively boost the visibility of your business through the use app. It doesn’t matter if it is a startup trying to gain ground or an old business making efforts towards rebranding, an app can easily enhance your brand and make it more recognizable. To maximize its effect, you can add likeable features that will impress your target audience.
Considering the fact that most of the traditional advert platforms such as billboards, newspaper ads, social media etc are not only expensive but equally saturated with adverts which means that yours could easily be drowned by others, but such would not happen if you make use of app. Furthermore, you may need to figure out a way to keep your target audience engaged in a productive way. Studies have shown that the more individuals see and interact with a brand, the higher its chances of being noticed and for them to become paying customers. Another outstanding advantage app has is in its new feature that makes it possible for your loyal customers to share it with friends and family. This could be seen as a sort of referral which is very effective in marketing.
4. Add Value to Your Customer’s Choices
App can help you to understand your customers and their needs better. It could help you to create an interface with your customer base and through such interaction; you will be better placed to create products or services based on popular demand. You will be able to leverage on such close relationship with them to gain advantage over your competitors because while they may be offering their products/services on assumptions of what the customers will want, your brand on the other hand will be making its own offering specifically based on what the customers want.
5. Helps to Maintain Better Customer’s Relation Over All
Another significant advantage mobile app offers in business is by helping to create a rapport between business owner and customers. It enables you to make use of each individual’s data in order to relate better with them. Giving attention to your customers in a personalized way would give them a sense of belonging which could lead to increased loyalty from them.
As a business owner, you can leverage on mobile app to embark on direct marketing. Also, with push notification feature, your business can have a more direct relationship with your customers.
Push notification can be very effective as a tool you could make use of to engage with your customer base in a more productive way by informing them about new products or services in real time. Along with other features that include geolocation, your business can actually create virtual mobility. Such personalized approach in relating with your customer base will enhance loyalty and trust towards your brand.
6. Ultimately Boost Profit of Your Business
The use of mobile apps will pave way for you to boost your profit over time. Mobile apps will make the process of paying for your products or services a lot more convenient, simple and compelling which will in turn result in more sales and ultimately more profit. Also, you can equally monetize mobile apps and add extra streams to your income.
The monetization strategies you can apply include app advertisement, freemium, and app purchases. Through these means, you can offer value for money services to your customers and they will be glad to part with their money provided the service was satisfactory.
7. Increase Customer Interaction
One of the basic reasons that brought about the concept of mobile app is to enhance mobility and ease of communication. They make web surfing more convenient which can even be done while on the move.
Mobile apps bring the customer closer to the business and with just a click of the button can open up a dialogue with the service provider. Such close interaction would make it easy for the customer to raise an issue they are not comfortable with and for the business to equally address same within a short while.
8. Turn Your App Into a Social Platform
The social media has grown in importance in recent times to such an extent that billions of people across the globe now visit one social media platform or another on a daily basis. Finding a way to key into the social media can help your business to grow and mobile app can do that for you. All you need to do is to configure your app in such a way that it will integrate social media features. Such features include comments, photo sharing, in-app messaging, likes etc. In addition, you can also make your app directly accessible from popular social media platforms like Facebook, Twitter etc. Studies have shown that businesses that integrate social media into their mobile app usually experience repeated sales, relatively better customer engagement, increased revenue and retention of customers.
9. Smart Way to Provide Customer Support and Services
In today’s business world with lots of businesses competing among themselves for the same set of customers, it becomes even harder to please people since they are already spoilt for choice. The market place has become so fast paced in recent times that aggrieved customers expect their complaint to be treated as soon as they make it or you risk losing them to your rivals. This is where mobile app can come handy as you can easily address such complaints can be tackled as soon as they are made while solution can also be provided promptly. Your fast response to your customers’ queries or concerns would give your business the reputation of having a good customer support service. When your customer base comes to the realization that your business is always on hand to attend to their needs whenever it arises, their confidence in your brand would grow soar and you would be better for it.
Furthermore, you can leverage on your mobile app to show appreciation to your customers by sending a ‘Thank You’ message to them each time they patronize your business.
10. Create Strategies With Available Data
Your business can also leverage on mobile app to create strategies that would help your business to grow optimally in the long run. There may not be any need to spend scarce resources seeking for alternatives to work with when a mobile app can be tapped into to maximize its benefits to your business.
Consumer needs are changing rapidly and you may need to be constantly strategizing and re-strategizing as the case may be in order to remain on top of your game, and mobile app can be a handy tool towards achieving that objective.
May 28, 2019