How many times have you found yourself watching Stories posted by an Instagram influencer or a product review by a YouTube vlogger when contemplating whether to purchase an item or not? The hype surrounding influencer marketing is real, and a lot of facts and numbers back this view. A fascinating piece of data revealed that 49%…
Anyone who has worked in the digital industry knows what it takes to be a good juggler. You edit new copy for a website while at the same time listening to a strategic conference call with a different client. While doing those two things, you remember that you need to find a designer for that…
Globally, apps have continued to grow in importance as more businesses continue to leverage on it to promote their products and services online as well as to effect better customer relationships. This post is all about elaborating on the benefits your business can derive through the mobile apps. There is no limitation on the type…
A payment gateway is an essential tool for online businesses to reassure prospective customers that their website offers a safe and secure way to buy goods or services. An online checkout can make or break a customer experience, with a staggering 50% of customers not finalizing their purchase if the preferred payment method is not…
The biggest dilemma that most of the app marketers face is user acquisition. While the number of mobile apps in leading app stores has hit new heights, only a handful of them contributes to growing the user base. A 2018 report from Statista found 2.1 million Android apps on the Google Play Store. The iOS app store is also…
If you are in the eCommerce sphere, you have no doubt noticed the trend toward omnichannel and multichannel marketing. What you may not know is that there is a marked difference between the two approaches. If you want to take your business to new levels, omnichannel marketing is the method you’ll want to emulate. …
When Six Degrees was first created in 1997, people viewed it as a platform where you could just create a profile and start making friends. Two decades later, after the invention of the first blogging site in 1999, social media has become a platform not only for the young generation to meet friends and have…
“Content is king.” This quote is famous among marketers who have long recognized the importance of high-quality, informative, and relevant content to engage, educate, and nurture lifelong customers. Content marketing is vital in any digital marketing strategy, especially if you consider it can get three times more leads compared to paid search advertising. But many…
We live in a fast-paced world where we all want to get things done on the go, and as a result, almost everything is becoming mobile. It has become easier than ever for people to work and have access to information directly on their mobile devices at any time and anywhere with the use of…
Developed by Sun Microsystems in 1995, Java has emerged as the foundation for most networked applications today and is deemed to be highly useful for enterprise software, web scripting, games, and mobile applications. Being used by big enterprises like Google, Facebook, and Amazon, Java is considered as one of the strongest players for enterprise and maintainable…
